MARKETING MANAGEMENT

Geral

Overview

Degree:

Masters

Faculty / School:

Faculty of Economics

Area of studies:

Economics, Management and Tourism

Language of teaching:

Portuguese

Course Structure

2015 - N

Year 1 - 1st Semester

Curricular Unit

ECTS

Code

MARKETING PLANNING AND STRATEGY MARKETING PLANNING AND STRATEGY

6

17941000

CONSUMER BEHAVIOR

6

17941001

FINANCE FOR MARKETING

6

17941002

MARKETING RESEARCH

6

17941003

OPTATIVA 1º SEM

+Show 3 curricular unit(s) contained in the option above

Unidade Curricular optativa	Código
DIGITAL MARKETING	17941005
CULTURAL AND EVENT MANAGEMENT	17941007
EXPERIENTIAL MARKETING	17941004

6

17949000

Year 1 - 2nd Semester

Curricular Unit

ECTS

Code

BRAND MANAGEMENT AND PROMOTION

6

17941009

DISTRIBUTION MANAGEMENT AND SALES

6

17941010

CUSTOMER RELATIONSHIP MANAGEMENT

6

17941011

MARKETING MANAGEMENT SIMULATION

6

17941012

OPTATIVA 2º SEM

+Show 5 curricular unit(s) contained in the option above

Unidade Curricular optativa	Código
SOCIAL MARKETING FOR ORGANIZATIONS	17941008
CULTURAL AND EVENT MANAGEMENT	17941007
TOURISM MARKETING	17941006
EXPERIENTIAL MARKETING	17941004
DIGITAL MARKETING	17941014

6

17949001

Year 2 - Annual
Curricular Unit	ECTS	Code
DISSERTATION / REPORT	40	17941019

Year 2 - 1st Semester
Curricular Unit	ECTS	Code
RESEARCH METHODS	20	17941018

External Partnerships

External Partnerships:

A empresa EWP – Consultoria e Gestão (http://www.ewp-portugal.com/pt/) é parceira do Mestrado em Gestão de Marketing, oferecendo uma bolsa de mérito ao melhor estudante do curso de especialização assim como um estágio, o qual visa facilitar o acesso deste estudante ao mercado de trabalho.