MARKETING MANAGEMENT

Geral

Course Structure
2015 - N
Year 1 - 1st Semester
Curricular Unit ECTS Code
MARKETING PLANNING AND STRATEGY MARKETING PLANNING AND STRATEGY    6 17941000
CONSUMER BEHAVIOR    6 17941001
FINANCE FOR MARKETING    6 17941002
MARKETING RESEARCH    6 17941003
OPTATIVA 1º SEM
+Show 3 curricular unit(s) contained in the option above
Unidade Curricular optativa Código
DIGITAL MARKETING    17941005
CULTURAL AND EVENT MANAGEMENT    17941007
EXPERIENTIAL MARKETING    17941004
6 17949000
Year 1 - 2nd Semester
Curricular Unit ECTS Code
BRAND MANAGEMENT AND PROMOTION    6 17941009
DISTRIBUTION MANAGEMENT AND SALES    6 17941010
CUSTOMER RELATIONSHIP MANAGEMENT    6 17941011
MARKETING MANAGEMENT SIMULATION    6 17941012
OPTATIVA 2º SEM
+Show 5 curricular unit(s) contained in the option above
Unidade Curricular optativa Código
SOCIAL MARKETING FOR ORGANIZATIONS    17941008
CULTURAL AND EVENT MANAGEMENT    17941007
TOURISM MARKETING    17941006
EXPERIENTIAL MARKETING    17941004
DIGITAL MARKETING    17941014
6 17949001
Year 2 - Annual
Curricular Unit ECTS Code
DISSERTATION / REPORT    40 17941019
Year 2 - 1st Semester
Curricular Unit ECTS Code
RESEARCH METHODS    20 17941018
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